Could you be getting more from your direct marketing?

One thing you can say about direct marketing: you don't have to guess whether it's working. Because DM results are so measurable, you know the return on your investment in each campaign, right down to the penny.

If your direct marketing isn’t performing as well as you projected, why?

Are you targeting the right prospects?
Is your mailing list up-to-date?
Could a different offer produce better results?
Is the copy dull or confusing?
Does the graphic design detract from your message?
Is the timing of your mailings working against you?

And if you’re achieving your projected response rate, could your mailings be doing even better?

Should you be targeting new market niches?
Are there yet-untapped cross-selling or up-selling opportunities?
Should you be mailing more often?
Have you asked your customers to refer their friends?
Should you try teaser postcards between your full-scale mailings?
Are there opportunities for seasonal tie-ins with your products or services?

Let WordPower enhance your direct marketing

When was the last time you had a fresh pair of expert eyes evaluate your direct marketing? Whether you need help assessing your program’s effectiveness, want a hand in planning your marketing communications strategy—or just need a mailing package—WordPower has the skills and experience to exceed your expectations.

WordPower founder and president Susan Raef is a second-generation direct marketer. She grew up listening to her father, who worked for Bankers Life & Casualty Company in the early 1960s, talk about the direct-mail campaigns he developed. Little did she know she would one day follow in his footsteps.

Since 1977, Susan has planned, written and coordinated hundreds of DM campaigns for organizations both large and small. She has worked with list brokers, graphic designers, printers and mailers to take care of every detail of a mass mailing.

And because Susan is always eager to sharpen the saw, she continues to hone her skills by studying with—and having her copy critiqued by—renowned copywriting authorities including Bob Bly and Clayton Makepeace.

Get a mailing-package critique

“When we hired WordPower to revise the brochure for our university’s conference center, we got a top-notch writing and design team. Susan Raef quickly recognized that we were approaching several distinct audiences—and we agreed that she should target a version of the brochure to each.

“Our marketing plan had focused on promoting our programs, but another member of Susan’s team, Saki Wongkamalasai, helped us to see a nonprogrammatic asset we had overlooked—the physical beauty of our campus. Saki, an exceptional graphic designer, visually captured the peace and tranquility of our wooded 800-acre campus in the brochure design, helping our potential clients see we were offering them both a program and a place.”

Thomas A. Baima
Vice President & Provost
University of St. Mary of the Lake
Mundelein, Ill.