About WordPower Communications, Inc.

Since 1994, WordPower Communications, Inc. has specialized in helping organizations achieve bottom-line results through the power of words. We focus on the common-sense discipline of integrated marketing communications.

The concept is simple: to achieve the best results, every facet of your communication program should be planned and carried out as part of a unified whole. WordPower works with you to convey a clear, consistent message to your target audience with precision, power and persuasion.

WordPower is part of a virtual agency—a network of independent professionals in graphic design, Web site development, search engine optimization and other specialties. If you need communications consulting and copywriting, our founder and president, Susan Raef, will work with you to devise your marketing strategy and develop your marketing campaigns. If you want to launch a newsletter or need help with your Web site, WordPower will assemble a project team with the exact skills you need for first-rate results.

Why use a virtual agency?

That's easy: you get senior-level agency talent without paying for big-name agency overhead. You can rely on WordPower for quality work, personal attention, seamless coordination and the highest standards of professionalism.

About Susan Raef

WordPower founder and president Susan Raef is an award-winning writer, editor and marketing strategist with nearly 30 years' experience in marketing communications. She has developed B2B and B2C marketing campaigns for clients in both the corporate and not-for-profit sectors, and has worked with many trade and professional associations.

Her background encompasses health care, financial services, insurance and manufacturing, as well as safety. Susan's campaigns have won platinum and gold MarCom Creative Awards from the Association of Marketing and Communication Professionals.

Before launching WordPower, Susan was director of the American Medical Association's Department of Communications Services, where she managed a newsletter services unit and served as a communications consultant to more than 650 state, county and specialty medical societies.

She is the former assistant vice president of advertising for Sedgwick James Group Service, Inc., an insurance administrator to associations. At Sedgwick, she managed an in-house direct-marketing agency and won national awards from the Professional Insurance Mass-Marketing Association, including Best of Show, for her campaigns.

Susan holds a master of science degree in marketing communications from Chicago's Roosevelt University, a certificate in Web site project management from the University of Chicago's Graduate School of Business, and a bachelor of science degree in journalism from the University of Illinois at Urbana-Champaign.

She is a member of the Chicago Interactive Marketing Association, the Chicago Association of Direct Marketing and the Founders Circle of the American Writers and Artists Institute.

Want your words to work harder for you?

    Contact WordPower today.

Since 1994, WordPower Communications, Inc. has specialized in helping organizations achieve bottom-line results through the power of words.